{"id":112,"date":"2018-09-02T11:44:39","date_gmt":"2018-09-02T03:44:39","guid":{"rendered":"https:\/\/dsignhk.stg.jiralog.com\/staff\/annabella-zhuang-copy-copy-copy-copy\/"},"modified":"2024-06-07T19:35:39","modified_gmt":"2024-06-07T11:35:39","slug":"biu-hwang","status":"publish","type":"staff","link":"https:\/\/dsignhk.stg.jiralog.com\/?staff=biu-hwang","title":{"rendered":"Biu Hwang"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Biu studied Visual Communication at the Beijing Institute of Technology. After Biu has graduated, he focuses on brand planning and successfully created a series of catering and lifestyle brands that were popular among young people, such as Tarotaro, WHY COOKING, Laps Laps, LV juice, Urban Beats, G-BOX. At the same time, Biu has his own NON-Break Lab, focusing on the development of apartment brands in first-tier cities in China. NON-Break Lab owns Mao Ning Apartment, Back House, Sugar, etc.<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">Biu has a strong sense of branding and professional knowledge. He is familiar with the youth market, which he always believed that a successful brand must be able to know what the teenagers pursue. In such a fast-paced society, he thinks that the brand&#8217;s youthfulness is particularly more important, and variety is what strives to succeed. <\/span><\/p><div id=\"themify_builder_content-112\" data-postid=\"112\" class=\"themify_builder_content themify_builder_content-112 themify_builder\">\n\n    <\/div>\n<!-- \/themify_builder_content -->","protected":false},"featured_media":432,"parent":0,"menu_order":15,"template":"","ptb_metabox":{"ptb_staff_job_title":"Creative Director & Regional Manager","ptb_staff_seq":"15","ptb_staff_header_banner":["6614","https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2024\/06\/15-Biu_bg.png","https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2024\/06\/15-Biu_bg.png"]},"ptb_taxonomy":[],"ptb_featured_image":{"url":"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2018\/09\/BiuColor-1.png","title":"BiuColor","caption":""},"_links":{"self":[{"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=\/wp\/v2\/staff\/112"}],"collection":[{"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=\/wp\/v2\/staff"}],"about":[{"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=\/wp\/v2\/types\/staff"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=\/wp\/v2\/media\/432"}],"wp:attachment":[{"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}