{"id":6189,"date":"2022-01-25T23:15:38","date_gmt":"2022-01-25T15:15:38","guid":{"rendered":"https:\/\/dsignhk.stg.jiralog.com\/?p=6189"},"modified":"2022-02-15T12:06:14","modified_gmt":"2022-02-15T04:06:14","slug":"how-much-is-your-brand-worth-two-ways-to-calculate-your-brand-equity","status":"publish","type":"post","link":"https:\/\/dsignhk.stg.jiralog.com\/?p=6189","title":{"rendered":"How much is your brand worth? | Two Ways to calculate your Brand Equity"},"content":{"rendered":"<span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span>Our clients always ask us this burning question: how much is our brand worth? This is a great question, but not easily answered. To get to understanding a brand\u2019s worth, we\u2019ll discuss three ways that value can be determined: brand equity, brand value, and brand strength.\r\n<h3><span style=\"color: #ef1028;\">No.1 Concept and Difference<\/span><\/h3>\r\n<b>Brand Equity:<\/b>\r\n\r\n<span style=\"font-weight: 400;\">The concept of brand equity was first introduced by the United States in the 1980s. Brand equity is consumers&#8217; cognition and attitude towards a brand. Customers tend to purchase a product they recognize and trust. The concept of brand equity takes advantage of this behavior to maximize profitable sales over time. Customers are willing to pay more for the products when the brand equity is positive. Even when the competitors charge lower, it won\u2019t affect consumers&#8217; choices. <\/span><b>Brand equity promotes the creation of brand value. The higher the asset, the higher the value.<\/b>\r\n\r\n<b>Brand Value:<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Brand value refers to the monetary value, financial data, or the net present value of the future cash flow of the brand. You can determine the brand value at a certain time by performing marketing and financial analysis. <\/span><b>Brand equity comes from consumers&#8217; recall value, but the brand value is based on brand clarity, difference, authenticity, and so on.<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Valuation models for brand value include Interbrand&#8217;s brand valuation methodology; Yang &amp; Rubicam\u2019s brand asset valuator (BAV) ; World Brand Value Lab (WBL), etc.<\/span>\r\n<h3><span style=\"color: #ef1028;\">No.2 Brand Equity Evaluation Method<\/span><\/h3>\r\n<span style=\"font-weight: 400;\">The measurement of brand value may sound complex but it can be measured by specific formulas. However, the evaluation of brand equity can be vague.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Today we will introduce two evaluation methods <\/span><span style=\"font-weight: 400;\">for brand equity: <\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Economic &#8211; Management and Operation data (O data)<\/b><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Emotional &#8211; Experience data (X data)\u00a0<\/b><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">O data mainly refers to the data generated by the management of supply chain, finance, sales, and other operations in the enterprise, while <\/span><span style=\"font-weight: 400;\">X data mainly refers to customer satisfaction, brand recommendation, and other data related to customer experience.<\/span>\r\n\r\n&nbsp;\r\n\r\n<img decoding=\"async\" class=\"alignnone size-full wp-image-6261\" src=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-01-14-at-1.27.48-AM.png\" alt=\"\" width=\"100%\" height=\"596\" srcset=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-01-14-at-1.27.48-AM.png 986w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-01-14-at-1.27.48-AM-300x181.png 300w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-01-14-at-1.27.48-AM-768x464.png 768w\" sizes=\"(max-width: 986px) 100vw, 986px\" \/>\r\n\r\n&nbsp;\r\n\r\n<b>Economic- Management and Operation data (O data)<\/b>\r\n\r\n<span style=\"font-weight: 400;\">This is a quantitative approach that delves deep into a company\u2019s operational data such as sales data, finance data, HR data, or anything that can be quantified and measured over time.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">We can evaluate brand equity from two sources:<\/span>\r\n<ol>\r\n \t<li><b> From Financial:<\/b><\/li>\r\n<\/ol>\r\n<span style=\"font-weight: 400;\">One way to measure brand equity is by understanding the total value of the brand as a separate monetary asset, which can be included on a business\u2019s balance sheet. The different metrics show the worth of the brand, reflecting the brand\u2019s contribution to the company\u2019s success. It\u2019s worth considering the value in terms of Cost-Value, Market-Value, Income Value, Stock-Value, and Premium-Value.<\/span>\r\n<ol start=\"2\">\r\n \t<li><b> From Marketing:<\/b><\/li>\r\n<\/ol>\r\n<span style=\"font-weight: 400;\">The brand evaluation methods begin to consider the market benefits brought by the market performance of the brand. For the mainstream algorithm that integrates financial data and brand performance, you can refer to the metric created by Interbrand Group:<\/span>\r\n\r\n<b>Brand Value = Brand Revenue x Brand Strength<\/b>\r\n\r\n<span style=\"font-weight: 400;\">This is the most commonly used formula for evaluating brand value from a market perspective.\u00a0<\/span>\r\n\r\n<b>Brand revenue<\/b><span style=\"font-weight: 400;\"> reflects the profitability of the brand in recent years (the measurement of brand revenue in the Interbrand method can be very complicated).\u00a0<\/span>\r\n\r\n<b>Brand strength<\/b><span style=\"font-weight: 400;\"> determines the ability of the brand to cash value in the future, with a maximum value of 20. <\/span><span style=\"font-weight: 400;\"> For the Interbrand method, brand strength is mainly determined from seven factors including market leadership, stability, market characteristics (industry growth ability, entry barriers, etc.), internationalization ability, development trend (relevance with consumers), brand support, and legal protection. Then, through the detailed questionnaires designed by Interbrand, we analyze the scores of the brand&#8217;s performances in each factor and obtain the brand value comprehensively.<\/span>\r\n\r\n<b>But at the same time, the Intel brand method can be seen as a combination algorithm of operational data (brand benefit) and experience data (brand strength).<\/b>\r\n\r\n<span style=\"font-weight: 400;\">According to the 2021 Top 100 World Brands released by Interbrand, the total value of the top 100 brands has reached 2,667.5 billion US dollars, of which the brand value of Apple, Amazon, Microsoft\u00a0and Google has exceeded 100 billion US dollars, and the IT industry has also maintained the largest growth. Due to the impact of the worldwide pandemic, the rankings of major retail brands have declined, while the value of some brands has increased. For example, Nintendo grew by 26% compared to last year.<\/span>\r\n\r\n<span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-6256\" src=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/861643354436_.pic_.png\" alt=\"\" width=\"100%\" height=\"904\" srcset=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/861643354436_.pic_.png 906w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/861643354436_.pic_-300x300.png 300w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/861643354436_.pic_-150x150.png 150w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/861643354436_.pic_-768x766.png 768w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/861643354436_.pic_-600x600.png 600w\" sizes=\"(max-width: 906px) 100vw, 906px\" \/><\/span>\r\n\r\n<img decoding=\"async\" class=\"alignnone size-full wp-image-6257\" src=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/891643354556_.pic_.png\" alt=\"\" width=\"100%\" height=\"379\" srcset=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/891643354556_.pic_.png 1024w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/891643354556_.pic_-300x111.png 300w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/891643354556_.pic_-768x284.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\r\n\r\n<span style=\"font-weight: 400;\">Building a valuable brand is not easy. Sometimes, at the level of data analysis, the results are largely influenced by the evaluator. So subjectively, we have another rating system, Experience Data.<\/span>\r\n\r\n<b>Emotional\u2014 Experience Data(X Data)<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Experience data, in particular, aims to seek qualitative reasons to explain emotional decisions and how brands \u2018sit\u2019 in people\u2019s minds. Brands that invest in their brand equity get a \u2018mental advantage\u2019 over other brands. This advantage results in a bias towards buying the brand\u2019s product, even if it&#8217;s sold at a premium price.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">It comes from the customer attaching their \u2018self-image\u2019 to the brand\u2019s messaging. By buying the product, they\u2019re buying the brand values they identified. In this case, the product represents the customer\u2019s prospects, inspires them, or boosts their self-esteem.<\/span>\r\n<ol start=\"3\">\r\n \t<li><b> From Consumers:\u00a0<\/b><\/li>\r\n<\/ol>\r\n<span style=\"font-weight: 400;\">Brand strength, or the power of the brand, can be measured by emotional data &#8211; the differential value the brand has acquired in someone\u2019s mind, as a result of multiple interactions over time.<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand Strength<\/b><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">Equity is almost synonymous with \u2018attitudinal strength\u2019 or \u2018strength in the mind\u2019 and is a proxy measure for the relative consumer demand for the brand.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">You can capture this data using <a href=\"https:\/\/www.qualtrics.com\/experience-management\/customer\/satisfaction-surveys\/\">consumer surveys<\/a>, and a series of evaluative questions that assess the relative preference, or \u2018wantability\u2019 the consumer has for the brand.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Review these common models for establishing brand strength:<\/span>\r\n\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b><b><span style=\"font-weight: 600;\">Millward Brown\u2019s MDF framework:\u00a0<\/span><\/b><\/b><\/li>\r\n<\/ul>\r\n\r\n\r\n<span style=\"font-weight: 400;\">Three dimensions to create \u2018The Meaningfully Different Framework\u2019:<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Meaningful: Consumers feel an affinity for the brand or think it meets their needs<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Different: Feel different from other brands or set the trends for the category<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Salient: Comes to mind quickly and readily when activated by ideas relating to category purchase<\/span>\r\n\r\n<img decoding=\"async\" class=\"alignnone size-full wp-image-6258\" src=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/901643354651_.pic_.png\" alt=\"\" width=\"100%\" height=\"285\" srcset=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/901643354651_.pic_.png 1034w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/901643354651_.pic_-300x83.png 300w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/901643354651_.pic_-1024x282.png 1024w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/901643354651_.pic_-768x212.png 768w\" sizes=\"(max-width: 1034px) 100vw, 1034px\" \/>\r\n\r\n<span style=\"font-weight: 400;\"><b>2. Ipsos&#8217; Brand Value Creator (BVC)<\/b> consists of a holistic set of brand metrics that accurately predict what people will buy. BVC is a validated model tied to real business outcomes. The model is brilliantly simple in concept and execution for survey research.<\/span>\r\n\r\n<img decoding=\"async\" class=\"alignnone size-full wp-image-6262\" src=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-01-14-at-1.34.32-AM.png\" alt=\"\" width=\"100%\" height=\"594\" srcset=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-01-14-at-1.34.32-AM.png 1024w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-01-14-at-1.34.32-AM-300x174.png 300w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-01-14-at-1.34.32-AM-768x446.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\r\n\r\n\r\n<span style=\"font-weight: 400;\"><b>3)TNS Mode (Conversion Model, CM)<\/b><\/span>\r\n\r\n<span style=\"font-weight: 400;\">The Conversion Model is a psychological model of consumer behavior that helps brand managers measure the strength of the relationship between consumers and brands.<\/span>\r\n\r\n<img decoding=\"async\" class=\"alignnone size-full wp-image-6259\" src=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/911643354675_.pic_.png\" alt=\"\" width=\"100%\" height=\"798\" srcset=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/911643354675_.pic_.png 1876w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/911643354675_.pic_-300x128.png 300w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/911643354675_.pic_-1024x436.png 1024w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/911643354675_.pic_-768x327.png 768w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/911643354675_.pic_-1536x653.png 1536w\" sizes=\"(max-width: 1876px) 100vw, 1876px\" \/>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand Awareness<\/b><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">This is how well your brand is known by your target customers, market, and key stakeholders. Since brand awareness is an emotional-based metric, it can be measured by asking:<\/span>\r\n<ol>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A customer\u2019s future intent to buy<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A customer\u2019s current brand awareness now and overtime<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The purchase history of target customers<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The \u2018conversation share\u2019 &#8211; The duration of the customers speaking about your brand in everyday conversations<\/span><\/li>\r\n<\/ol>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand Relevance<\/b><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">This is connected to customer satisfaction but focuses on whether your customers agree that the brand provides unique value. This leverages your brand equity level as the brand is perceived as valuable, relevant to a target market, and can fulfill a specific purpose.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">You can measure this by the following:<\/span>\r\n<ol>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer satisfaction (<\/span><a href=\"https:\/\/www.qualtrics.com\/experience-management\/customer\/what-is-csat\/\"><span style=\"font-weight: 400;\">CSAT<\/span><\/a><span style=\"font-weight: 400;\">) surveys help to understand your customer\u2019s satisfaction levels regarding your company\u2019s brands, products, services, or experiences<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.qualtrics.com\/experience-management\/customer\/net-promoter-score\/\"><span style=\"font-weight: 400;\">Net Promoter Score (NPS)<\/span><\/a><span style=\"font-weight: 400;\"> can provide insight into the customer\u2019s emotional connection to a brand, which is a key driver for increasing brand <\/span><a href=\"https:\/\/www.qualtrics.com\/experience-management\/customer\/customer-loyalty\/\"><span style=\"font-weight: 400;\">loyalty<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using a survey-based statistical technique called <\/span><a href=\"https:\/\/www.qualtrics.com\/experience-management\/research\/types-of-conjoint\/\"><span style=\"font-weight: 400;\">Conjoint Analysis<\/span><\/a><span style=\"font-weight: 400;\"> to reveal key consumer decision-making processes and the value customers place on a brand\u2019s <\/span><a href=\"https:\/\/www.qualtrics.com\/experience-management\/product\/intro-feature-research\/\"><span style=\"font-weight: 400;\">features<\/span><\/a><\/li>\r\n<\/ol>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Output Metrics<\/b><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">You can determine brand equity through outputs like email marketing or social media messaging about the brand. They relate to ROI operational data and tell you whether your effort (e.g. number of communications out) was worth the investment. Email marketing won\u2019t singularly determine your brand equity, but it will improve your brand awareness and perception, and as awareness grows, revenue should improve too.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">This information can be gained from sales transactions about promoted brand products. The pricing power, or the brand\u2019s ability to command a premium without losing business to a competitor is often associated with \u201cbrand equity\u201d in consumer and service markets.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Other methodologies for investigating outputs are:<\/span>\r\n<ol>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.qualtrics.com\/experience-management\/research\/anova\/\"><span style=\"font-weight: 400;\">Analysis of variance testing (ANOVA)<\/span><\/a><span style=\"font-weight: 400;\"> to understand how different groups respond to variations to a brand\u2019s messaging or development version<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cost-comparison of pricing valuations<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer responses back to communication call to actions &#8211; for example, signing up to an email list, joining a <\/span><a href=\"https:\/\/www.qualtrics.com\/experience-management\/customer\/loyalty-incentives\/\"><span style=\"font-weight: 400;\">loyalty program<\/span><\/a><\/li>\r\n<\/ol>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Competitive Metrics<\/b><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">If your competitors are doing badly, or if they are giving you a run for your money and creating great marketing campaigns, their activities will have an impact on your brand.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">You can see how your brand equity performs within a competitive market, but in particular, you can conduct<a href=\"https:\/\/www.qualtrics.com\/experience-management\/brand\/research-competitors\/\">Competitor analysis<\/a><span style=\"font-weight: 400;\"> to evaluate your competitors\u2019 strengths and weaknesses, how their brand compares to yours.<\/span><\/span>\r\n\r\n<span style=\"font-weight: 400;\">If their brands are performing well, you\u2019ll see variances in:<\/span>\r\n<ol>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your acquisition rate against their rates<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your dominant position in the market &#8211; including sales, social media engagement, and following<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Revenue generated through certain channels that are being used by other competitors<\/span><\/li>\r\n<\/ol>\r\n<img decoding=\"async\" class=\"alignnone size-full wp-image-6260\" src=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/921643354687_.pic_.png\" alt=\"\" width=\"100%\" height=\"798\" srcset=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/921643354687_.pic_.png 1876w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/921643354687_.pic_-300x128.png 300w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/921643354687_.pic_-1024x436.png 1024w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/921643354687_.pic_-768x327.png 768w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2022\/02\/921643354687_.pic_-1536x653.png 1536w\" sizes=\"(max-width: 1876px) 100vw, 1876px\" \/>\r\n<h3><span style=\"color: #ef1028;\">No.3 Recap and Summary<\/span><\/h3>\r\n<span style=\"font-weight: 400;\">We all know that brand building is a long-term process, and brand equity promotes the creation of brand value, which is not just a selling price. Therefore, when we consider the brand value and brand equity, we should also measure it with a long-term and comprehensive vision.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">To measure and quantify brand equity, various mature and accurate evaluation models and computing mechanisms have been established in the market, which can quantify some emotional and habit-oriented indicators into intuitive numbers. And these calculation rules have also been verified by practice in the long-term marketing development process. Therefore, brand equity can be regarded as multi-dimensional data that integrates various mechanisms, not a single indicator, and needs a comprehensive assessment.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">There is no doubt that when a company has negative news, it will have a negative impact on the brand equity of the company, and when the reliability and intensity of the negative news are stronger, the consumer&#8217;s perceived risk is higher. But the brand value will not return to zero in the short term. Therefore, when negative news emerges, in addition to taking measures to curb the dissemination of information, the process of rebuilding the brand image can be more difficult after the storm.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">The establishment of brand equity must be a long and labor-intensive process. With the help of calculating the brand value, you will find that this is precisely the powerful pillar for the company to become bigger and stronger. If you are interested in more topics about brand equity or brand value, please leave us messages. We will dig more professional content for you!<\/span>\r\n\r\n&nbsp;\r\n<p class=\"p1\"><span class=\"s1\" style=\"color: #ef1028;\">\r\nReferences\uff1a<\/span><\/p>\r\n<span style=\"font-weight: 400;\">https:\/\/www.canto.com\/blog\/brand-equity-vs-brand-value\/<\/span>\r\n\r\n<span style=\"font-weight: 400;\">https:\/\/www.rankingthebrands.com\/PDF\/Interbrand%20Best%20Global%20Brands%202021.pdf<\/span>\r\n\r\n<span style=\"font-weight: 400;\">https:\/\/wenku.baidu.com\/view\/0e40a802cd7931b765ce0508763231126edb771d<\/span>\r\n\r\n<span style=\"font-weight: 400;\">https:\/\/biz.icxo.com\/?biz\/672.html<\/span>\r\n\r\n<span style=\"font-weight: 400;\">https:\/\/www.pica9.com\/blog\/measure-brand-equity<\/span>\r\n\r\n<span style=\"font-weight: 400;\">https:\/\/www.qualtrics.com\/blog\/brand-equity-measure\/<\/span>\r\n\r\n<span style=\"font-weight: 400;\">https:\/\/www.tl80.cn\/article\/12661<\/span>\r\n\r\n<span style=\"font-weight: 400;\">https:\/\/cn.weblogographic.com\/difference-between-brand-equity<\/span>\r\n\r\n<span style=\"font-weight: 400;\">https:\/\/neilpatel.com\/blog\/measure-brand-equity\/<\/span>\r\n\r\n<span style=\"font-weight: 400;\">http:\/\/oormy.blogspot.com\/?view=snapshot<\/span>\r\n\r\n<span style=\"font-weight: 400;\">https:\/\/ndion.de\/en\/interbrand-ranking-the-most-valuable-brands-2020\/<\/span>\r\n\r\n<span style=\"font-weight: 400;\">https:\/\/www.ipsos.com\/sites\/default\/files\/2017-08\/BVC-in-Automotive1.pdf<\/span>\r\n\r\n<span style=\"color: #ef1028;\">Edited by DSIGN Team<\/span>\r\n\r\n<span style=\"color: #ef1028;\">For cooperation, please contact: info@dsignhk.stg.jiralog.com<\/span><div id=\"themify_builder_content-6189\" data-postid=\"6189\" class=\"themify_builder_content themify_builder_content-6189 themify_builder\">\n\n    <\/div>\n<!-- \/themify_builder_content -->","protected":false},"excerpt":{"rendered":"\ufeffOur clients always ask us this burning question: how much is our brand worth? This is a great question, but not easily answered. To get to understanding a brand\u2019s worth, we\u2019ll discuss three ways that value can be determined: brand equity, brand value, and brand strength. No.1 Concept and Difference Brand Equity: The concept of [&hellip;]","protected":false},"author":1,"featured_media":6254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=\/wp\/v2\/posts\/6189"}],"collection":[{"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6189"}],"version-history":[{"count":49,"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=\/wp\/v2\/posts\/6189\/revisions"}],"predecessor-version":[{"id":6300,"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=\/wp\/v2\/posts\/6189\/revisions\/6300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=\/wp\/v2\/media\/6254"}],"wp:attachment":[{"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}