{"id":2640,"date":"2020-06-12T19:06:19","date_gmt":"2020-06-12T11:06:19","guid":{"rendered":"https:\/\/dsignhk.stg.jiralog.com\/what-differentiates-brand-branding-and-marketing-copy\/"},"modified":"2021-04-22T18:21:32","modified_gmt":"2021-04-22T10:21:32","slug":"7-questions-for-retail-brands","status":"publish","type":"post","link":"https:\/\/dsignhk.stg.jiralog.com\/?p=2640","title":{"rendered":"Retail Transformation | 7 Questions For Retail Brands Impacted by COVID-19"},"content":{"rendered":"<h2 class=\"p1\"><span style=\"color: #e03c31;\"><strong><b>Retail Transformation\u4e28\r\n7 Questions For Retail Brands Impacted by COVID-19<\/b><\/strong><\/span><\/h2>\r\n<h4><span style=\"color: #7a7a7a;\">By Annabella Zhuang<\/span><\/h4>\r\n<img decoding=\"async\" class=\"alignnone wp-image-2664 size-full\" src=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2020\/06\/Retail-transformations-Anna-June09_\u5de5\u4f5c\u5340\u57df-1-\u8907\u672c-10.png\" alt=\"retail transform\" width=\"5693\" height=\"2918\" srcset=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2020\/06\/Retail-transformations-Anna-June09_\u5de5\u4f5c\u5340\u57df-1-\u8907\u672c-10.png 5693w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2020\/06\/Retail-transformations-Anna-June09_\u5de5\u4f5c\u5340\u57df-1-\u8907\u672c-10-300x154.png 300w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2020\/06\/Retail-transformations-Anna-June09_\u5de5\u4f5c\u5340\u57df-1-\u8907\u672c-10-768x394.png 768w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2020\/06\/Retail-transformations-Anna-June09_\u5de5\u4f5c\u5340\u57df-1-\u8907\u672c-10-1024x525.png 1024w\" sizes=\"(max-width: 5693px) 100vw, 5693px\" \/>\r\n\r\n<span class=\"s1\" style=\"color: #7a7a7a;\"><span style=\"font-weight: 400;\">As a brand consultant working in Causeway Bay, Hong Kong, one of the most expensive and busiest shopping centers in the world, I can see the changes and feel the pains since October 2019. A lot of shops have shut down since the protests started, exacerbated by the coronavirus.<\/span><\/span>\r\n<p class=\"p1\"><span class=\"s1\" style=\"color: #7a7a7a;\"><span style=\"font-weight: 400;\">The COVID-19 pandemic has had such a profound impact on the global economy and consumer behavior, it has brought a lot of businesses, especially retail businesses to a standstill. However, every business leader must be ready to bounce back and return in a more confident and stronger way. This requires rethinking current branding and marketing dogma and preparing for strategies that may bring more benefits in the future.<\/span><\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\" style=\"color: #7a7a7a;\"><span style=\"font-weight: 400;\">Here are some questions for all owners and CMOs of retail businesses:<\/span><\/span><\/p>\r\n\r\n<ul>\r\n \t<li><span style=\"color: #808080;\">What are the biggest challenges of my business now?<\/span><\/li>\r\n \t<li><span style=\"color: #808080;\">How long can my cash flow maintain my business as normal?\u00a0\u00a0<\/span><\/li>\r\n \t<li><span style=\"color: #808080;\">Can I renegotiate cheaper or more flexible terms with my landlord?<\/span><\/li>\r\n \t<li><span style=\"color: #808080;\">How can I still keep engaging with my audience even when I can not open my physical stores?<\/span><\/li>\r\n \t<li><span style=\"color: #808080;\">What\u2019s the biggest cost of my marketing expenditures? Is the result still satisfying now?<\/span><\/li>\r\n \t<li><span style=\"color: #808080;\">Is it possible to transform my marketing\/digital plan to be more adaptable?<\/span><\/li>\r\n \t<li><span style=\"color: #808080;\"><span style=\"color: #808080;\">Are there any government funds I can apply to?<\/span><\/span><\/li>\r\n<\/ul>\r\n<span style=\"color: #808080;\">These questions can help you to understand what your business priorities are, and optimize your costs in this new environment.<\/span>\r\n\r\n&nbsp;\r\n<h3><span style=\"color: #ef1028;\">1. Change your attitude towards it<\/span><\/h3>\r\n<span style=\"color: #808080;\">Yes, no one can opt-out of this pandemic. But the best way we can do is change our attitude towards it. I saw a graphic that was getting popular and I found it very interesting, and how your attitude will influence your colleagues, clients, and the whole community.<\/span>\r\n\r\n&nbsp;\r\n\r\n<img decoding=\"async\" class=\"alignnone wp-image-2660 size-full\" src=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2020\/06\/Retail-transformations-Anna-June09_\u5de5\u4f5c\u5340\u57df-1-\u8907\u672c-4-1.png\" alt=\"covid 19\" width=\"5692\" height=\"2918\" srcset=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2020\/06\/Retail-transformations-Anna-June09_\u5de5\u4f5c\u5340\u57df-1-\u8907\u672c-4-1.png 5692w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2020\/06\/Retail-transformations-Anna-June09_\u5de5\u4f5c\u5340\u57df-1-\u8907\u672c-4-1-300x154.png 300w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2020\/06\/Retail-transformations-Anna-June09_\u5de5\u4f5c\u5340\u57df-1-\u8907\u672c-4-1-768x394.png 768w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2020\/06\/Retail-transformations-Anna-June09_\u5de5\u4f5c\u5340\u57df-1-\u8907\u672c-4-1-1024x525.png 1024w\" sizes=\"(max-width: 5692px) 100vw, 5692px\" \/>\r\n<h3><\/h3>\r\n<h3><span style=\"color: #ef1028;\">2. Set an action plan\u00a0<\/span><\/h3>\r\n<span style=\"color: #808080;\">As a business leader, take action and look for ways to adapt.\u00a0 I found a McKinsey &amp; company\u2019s retail practice report to be very interesting and practical. \u201cShort term actions\u201d for \u201cnavigating the now\u201d and \u201cLonger-term considerations for shaping the future\u201d\u00a0\u00a0<\/span>\r\n\r\n<img decoding=\"async\" class=\"alignnone wp-image-2649 size-full\" src=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2020\/06\/Retail-transformations-Anna-June09_\u5de5\u4f5c\u5340\u57df-1.png\" alt=\"short term priorities\" width=\"5692\" height=\"2917\" srcset=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2020\/06\/Retail-transformations-Anna-June09_\u5de5\u4f5c\u5340\u57df-1.png 5692w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2020\/06\/Retail-transformations-Anna-June09_\u5de5\u4f5c\u5340\u57df-1-300x154.png 300w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2020\/06\/Retail-transformations-Anna-June09_\u5de5\u4f5c\u5340\u57df-1-768x394.png 768w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2020\/06\/Retail-transformations-Anna-June09_\u5de5\u4f5c\u5340\u57df-1-1024x525.png 1024w\" sizes=\"(max-width: 5692px) 100vw, 5692px\" \/><img decoding=\"async\" class=\"alignnone wp-image-2648\" src=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2020\/06\/Retail-transformations-Anna-June09_\u5de5\u4f5c\u5340\u57df-1-\u8907\u672c.png\" alt=\"long term priorities\" width=\"5692\" height=\"2917\" srcset=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2020\/06\/Retail-transformations-Anna-June09_\u5de5\u4f5c\u5340\u57df-1-\u8907\u672c.png 5692w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2020\/06\/Retail-transformations-Anna-June09_\u5de5\u4f5c\u5340\u57df-1-\u8907\u672c-300x154.png 300w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2020\/06\/Retail-transformations-Anna-June09_\u5de5\u4f5c\u5340\u57df-1-\u8907\u672c-768x394.png 768w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2020\/06\/Retail-transformations-Anna-June09_\u5de5\u4f5c\u5340\u57df-1-\u8907\u672c-1024x525.png 1024w\" sizes=\"(max-width: 5692px) 100vw, 5692px\" \/>\r\n\r\n&nbsp;\r\n<h3><span style=\"color: #ef1028;\">3. Track and maximize ROI<\/span><\/h3>\r\n<span style=\"color: #808080;\">Since a lot of offline campaigns and marketing budgets have gone to online and digital platforms, our goal is to maximize its ROI, connecting the right audiences with a relevant message and call to action.<\/span>\r\n\r\n<span style=\"color: #808080;\">The real challenge for the company is ROI. It is important to combine brand, consumer experience, and business with performance strategy, which enables your company to effectively manage.<\/span>\r\n\r\n<span style=\"color: #808080;\">At the very first stage, it is critical to connecting with the consumer, driving conversations, and improving CPUs. Sometimes, working with creative campaign concepts that challenge consumers may bring breakthroughs.<\/span>\r\n\r\n&nbsp;\r\n<h3><span style=\"color: #ef1028;\">4. China Market Adaption\u00a0<\/span><\/h3>\r\n<span style=\"color: #808080;\">For the brands which highly depend on China Market, here are some quick tips to help you stay busy, turn digital, and actively engage with the most valuable clients.<\/span>\r\n\r\n<span style=\"color: #808080;\">1) Review and integrate your customer data into CRM systems and internal corporate communication systems<\/span>\r\n\r\n<span style=\"color: #808080;\">2) Set marketing strategies for Daigou group (professional-shopper group<\/span>\r\n\r\n<span style=\"color: #808080;\">3) Optimize online purchase experiences<\/span>\r\n\r\n<span style=\"color: #808080;\">4) Differentiation of experience between owned channels such as WeChat Official Account,\u00a0 eCommerce stores, Mini Programs (Ali, WeChat, Douyin)<\/span>\r\n\r\n<span style=\"color: #808080;\">5) Payments optimization <\/span>\r\n\r\n<span style=\"color: #808080;\">6) Omni-Channel Engagement<\/span>\r\n\r\n<span style=\"color: #808080;\">In the next article, we will discuss how we can learn from brands in <a href=\"https:\/\/dsignhk.stg.jiralog.com\/how-can-chinese-brands-rebound-from-covid-19\/\">China<\/a>, and embrace these changes.<\/span>\r\n\r\n<img decoding=\"async\" class=\"alignnone wp-image-2656 size-full\" src=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2020\/06\/\u5de5\u4f5c\u5340\u57df-1-\u62f7\u8c9d.png\" alt=\"Retail Business\" width=\"1366\" height=\"700\" srcset=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2020\/06\/\u5de5\u4f5c\u5340\u57df-1-\u62f7\u8c9d.png 1366w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2020\/06\/\u5de5\u4f5c\u5340\u57df-1-\u62f7\u8c9d-300x154.png 300w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2020\/06\/\u5de5\u4f5c\u5340\u57df-1-\u62f7\u8c9d-768x394.png 768w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2020\/06\/\u5de5\u4f5c\u5340\u57df-1-\u62f7\u8c9d-1024x525.png 1024w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/>\r\n<p class=\"p1\"><span class=\"s1\" style=\"color: #ef1028;\">References\uff1a<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\" style=\"color: #ef1028;\">1. <a href=\"https:\/\/hongkong.ahk.de\/news\/news-details\/driving-digital-transformation-business-after-corona\">https:\/\/hongkong.ahk.de\/news\/news-details\/driving-digital-transformation-business-after-corona\u00a0 <\/a><\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\" style=\"color: #ef1028;\">2.<a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/a-perspective-for-the-luxury-goods-industry-during-and-after-coronavirus\">https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/a-perspective-for-the-luxury-goods-industry-during-and-after-coronavirus\u00a0<\/a><\/span><\/p>\r\n<p class=\"p1\"><span style=\"color: #ef1028;\">3.<a href=\"https:\/\/www.goodrebels.com\/prepare-your-post-covid-19-performance-marketing-strategy\/\">https:\/\/www.goodrebels.com\/prepare-your-post-covid-19-performance-marketing-strategy\/<\/a><\/span><\/p>\r\n<span style=\"color: #ef1028;\">4.<a href=\"https:\/\/jingdaily.com\/key-takeaways-from-the-webinar-decoding-daigou-chinas-new-social-commerce\">https:\/\/jingdaily.com\/key-takeaways-from-the-webinar-decoding-daigou-chinas-new-social-commerce<\/a><\/span>\r\n\r\n<span style=\"color: #ef1028;\">Edited by DSIGN Team<\/span>\r\n\r\n<span style=\"color: #ef1028;\">For cooperation, please contact: <a href=\"mailto:info@dsignhk.stg.jiralog.com\">info@dsignhk.stg.jiralog.com<\/a><\/span><div id=\"themify_builder_content-2640\" data-postid=\"2640\" class=\"themify_builder_content themify_builder_content-2640 themify_builder\">\n\n    <\/div>\n<!-- \/themify_builder_content -->","protected":false},"excerpt":{"rendered":"Retail Transformation\u4e28 7 Questions For Retail Brands Impacted by COVID-19 By Annabella Zhuang As a brand consultant working in Causeway Bay, Hong Kong, one of the most expensive and busiest shopping centers in the world, I can see the changes and feel the pains since October 2019. A lot of shops have shut down since [&hellip;]","protected":false},"author":1,"featured_media":2667,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[71,76,80,72,77,78,79,74,70,81,73,75,82],"_links":{"self":[{"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=\/wp\/v2\/posts\/2640"}],"collection":[{"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2640"}],"version-history":[{"count":26,"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=\/wp\/v2\/posts\/2640\/revisions"}],"predecessor-version":[{"id":5254,"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=\/wp\/v2\/posts\/2640\/revisions\/5254"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=\/wp\/v2\/media\/2667"}],"wp:attachment":[{"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}