{"id":2460,"date":"2019-04-09T10:09:39","date_gmt":"2019-04-09T02:09:39","guid":{"rendered":"https:\/\/dsignhk.stg.jiralog.com\/case\/local-copy\/"},"modified":"2021-07-07T10:00:56","modified_gmt":"2021-07-07T02:00:56","slug":"sinopec","status":"publish","type":"case","link":"https:\/\/dsignhk.stg.jiralog.com\/?case=sinopec","title":{"rendered":"SINOPEC"},"content":{"rendered":"<div id=\"themify_builder_content-2460\" data-postid=\"2460\" class=\"themify_builder_content themify_builder_content-2460 themify_builder\">\n\n    \t\n\t\t<!-- module_row -->\n\t\t<div  class=\"themify_builder_row module_row clearfix repeat module_row_0 themify_builder_2460_row module_row_2460-0\">\n\t\t\t\t\t\t<div class=\"row_inner col_align_top\" >\n                            \n\t\t<div  class=\"module_column tb-column col4-2 first tb_2460_column module_column_0 module_column_2460-0-0\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-2460-0-0-0\" class=\"module module-text text-2460-0-0-0  repeat  \">\n    <!--insert-->\n    \n        <h2 class=\"top-right-red-logo\" style=\"padding-right:15px;\">Challenge<\/h2>\n        <\/div>\n<!-- \/module text -->\n\n\n\n<!-- module text -->\n<div  id=\"text-2460-0-0-1\" class=\"module module-text text-2460-0-0-1  repeat  \">\n    <!--insert-->\n    \n        <p class=\"p1\">Easy Joy is a retail store chain owned by Sinopec, a Fortune 500 company. This time, Sinopec worked with us to design posters and coupons for a new sales promotional campaign to enhance the brand image.<\/p>        <\/div>\n<!-- \/module text -->\n\n                        <\/div>\n                    \t\t<\/div>\n\t\t\n\t\t<div  class=\"module_column tb-column col4-2 last tb_2460_column module_column_1 module_column_2460-0-1\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-2460-0-1-0\" class=\"module module-text text-2460-0-1-0  repeat  \">\n    <!--insert-->\n    \n        <h2 class=\"top-right-red-logo\" style=\"padding-right: 15px;\">Solution<\/h2>        <\/div>\n<!-- \/module text -->\n\n\n\n<!-- module text -->\n<div  id=\"text-2460-0-1-1\" class=\"module module-text text-2460-0-1-1  repeat  \">\n    <!--insert-->\n    \n        <p class=\"p1\">After listening to the client&#8217;s needs, we learned about the brand image of Easy Joy and Sinopec. Consequently, a series of simple and stylish posters and coupons were designed according to the brand positioning of Sinopec.<\/p>        <\/div>\n<!-- \/module text -->\n\n                        <\/div>\n                    \t\t<\/div>\n\t\t                                <\/div>\n                                <!-- \/row_inner -->\n                        <\/div>\n                        <!-- \/module_row -->\n\t\t\t\n\t\t<!-- module_row -->\n\t\t<div  class=\"themify_builder_row module_row clearfix repeat module_row_1 themify_builder_2460_row module_row_2460-1\">\n\t\t\t\t\t\t<div class=\"row_inner col_align_top\" >\n                            \n\t\t<div  class=\"module_column tb-column col-full first tb_2460_column module_column_0 module_column_2460-1-0\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n    <!-- module image -->\n    <div  id=\"image-2460-1-0-0\" class=\"module module-image image-2460-1-0-0  image-center  \">\n        <!--insert-->\n        \n        <div class=\"image-wrap\">\n                            <img decoding=\"async\" width=\"1336\" height=\"944\" src=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2019\/06\/Sinopec_mockup.png\" class=\" wp-post-image wp-image-2554\" alt=\"Sinopec_mockup\" srcset=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2019\/06\/Sinopec_mockup.png 1336w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2019\/06\/Sinopec_mockup-300x212.png 300w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2019\/06\/Sinopec_mockup-768x543.png 768w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2019\/06\/Sinopec_mockup-1024x724.png 1024w\" sizes=\"(max-width: 1336px) 100vw, 1336px\" \/>            \n                        <\/div>\n            <!-- \/image-wrap -->\n        \n        \n            <\/div>\n    <!-- \/module image -->\n\n                        <\/div>\n                    \t\t<\/div>\n\t\t                                <\/div>\n                                <!-- \/row_inner -->\n                        <\/div>\n                        <!-- \/module_row -->\n\t\t\t\n\t\t<!-- module_row -->\n\t\t<div  class=\"themify_builder_row module_row clearfix repeat module_row_2 themify_builder_2460_row module_row_2460-2\">\n\t\t\t\t\t\t<div class=\"row_inner col_align_top\" >\n                            \n\t\t<div  class=\"module_column tb-column col-full first tb_2460_column module_column_0 module_column_2460-2-0\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n    <!-- module image -->\n    <div  id=\"image-2460-2-0-0\" class=\"module module-image image-2460-2-0-0  image-center  \">\n        <!--insert-->\n        \n        <div class=\"image-wrap\">\n                            <img decoding=\"async\" width=\"5567\" height=\"3934\" src=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2019\/04\/Sinopec_mockup_3-01.png\" class=\" wp-post-image wp-image-2503\" alt=\"Sinopec_mockup_3-01\" srcset=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2019\/04\/Sinopec_mockup_3-01.png 5567w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2019\/04\/Sinopec_mockup_3-01-300x212.png 300w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2019\/04\/Sinopec_mockup_3-01-768x543.png 768w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2019\/04\/Sinopec_mockup_3-01-1024x724.png 1024w\" sizes=\"(max-width: 5567px) 100vw, 5567px\" \/>            \n                        <\/div>\n            <!-- \/image-wrap -->\n        \n        \n            <\/div>\n    <!-- \/module image -->\n\n                        <\/div>\n                    \t\t<\/div>\n\t\t                                <\/div>\n                                <!-- \/row_inner -->\n                        <\/div>\n                        <!-- \/module_row -->\n\t\t\t\n\t\t<!-- module_row -->\n\t\t<div  class=\"themify_builder_row module_row clearfix repeat module_row_3 themify_builder_2460_row module_row_2460-3\">\n\t\t\t\t\t\t<div class=\"row_inner col_align_top\" >\n                            \n\t\t<div  class=\"module_column tb-column col-full first tb_2460_column module_column_0 module_column_2460-3-0\" >\n                                        \t\t<\/div>\n\t\t                                <\/div>\n                                <!-- \/row_inner -->\n                        <\/div>\n                        <!-- \/module_row -->\n\t\t\t\n\t\t<!-- module_row -->\n\t\t<div  class=\"themify_builder_row module_row clearfix repeat module_row_4 themify_builder_2460_row module_row_2460-4\">\n\t\t\t\t\t\t<div class=\"row_inner col_align_top\" >\n                            \n\t\t<div  class=\"module_column tb-column col-full first tb_2460_column module_column_0 module_column_2460-4-0\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-2460-4-0-0\" class=\"module module-text text-2460-4-0-0  repeat  \">\n    <!--insert-->\n    \n        <h2 class=\"top-right-red-logo\" style=\"padding-right:15px;\">Results<\/h2>\n        <\/div>\n<!-- \/module text -->\n\n\n\n<!-- module text -->\n<div  id=\"text-2460-4-0-1\" class=\"module module-text text-2460-4-0-1  repeat  \">\n    <!--insert-->\n    \n        <p class=\"p1\">We designed minimalist promotional posters and coupons to highlight sales promotion information and increase visual appeal. The color matching is novel and the overall feeling is high-end, which matches the original brand positioning of the company. The client was very satisfied.<\/p>        <\/div>\n<!-- \/module text -->\n\n                        <\/div>\n                    \t\t<\/div>\n\t\t                                <\/div>\n                                <!-- \/row_inner -->\n                        <\/div>\n                        <!-- \/module_row -->\n\t\t<\/div>\n","protected":false},"featured_media":2462,"parent":0,"menu_order":0,"template":"","categories":[66],"ptb_metabox":[],"ptb_taxonomy":{"category":[{"term_id":66,"name":"Poster Design","slug":"poster-design","term_group":0,"term_taxonomy_id":66,"taxonomy":"category","description":"","parent":0,"count":2,"filter":"raw"}],"case_industry":[{"term_id":19,"name":"Retail","slug":"retail","term_group":0,"term_taxonomy_id":19,"taxonomy":"case_industry","description":"","parent":0,"count":1,"filter":"raw"}],"case_service":[{"term_id":20,"name":"Brand Design","slug":"design","term_group":0,"term_taxonomy_id":20,"taxonomy":"case_service","description":"","parent":0,"count":18,"filter":"raw"},{"term_id":54,"name":"Digital Transformation","slug":"digital-transformation","term_group":0,"term_taxonomy_id":54,"taxonomy":"case_service","description":"","parent":0,"count":11,"filter":"raw"}]},"ptb_featured_image":{"url":"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2019\/04\/SINOPEC_banner-02.png","title":"SINOPEC_banner-02","caption":""},"_links":{"self":[{"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=\/wp\/v2\/case\/2460"}],"collection":[{"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=\/wp\/v2\/case"}],"about":[{"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=\/wp\/v2\/types\/case"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=\/wp\/v2\/media\/2462"}],"wp:attachment":[{"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}