{"id":2388,"date":"2018-12-28T11:38:06","date_gmt":"2018-12-28T03:38:06","guid":{"rendered":"https:\/\/dsignhk.stg.jiralog.com\/case\/aphrodite-copy\/"},"modified":"2021-07-07T10:04:40","modified_gmt":"2021-07-07T02:04:40","slug":"jian-hai-xuan","status":"publish","type":"case","link":"https:\/\/dsignhk.stg.jiralog.com\/?case=jian-hai-xuan","title":{"rendered":"Jian Hai Xuan"},"content":{"rendered":"<div id=\"themify_builder_content-2388\" data-postid=\"2388\" class=\"themify_builder_content themify_builder_content-2388 themify_builder\">\n\n    \t\n\t\t<!-- module_row -->\n\t\t<div  class=\"themify_builder_row module_row clearfix repeat module_row_0 themify_builder_2388_row module_row_2388-0\">\n\t\t\t\t\t\t<div class=\"row_inner col_align_top\" >\n                            \n\t\t<div  class=\"module_column tb-column col4-2 first tb_2388_column module_column_0 module_column_2388-0-0\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-2388-0-0-0\" class=\"module module-text text-2388-0-0-0  repeat  \">\n    <!--insert-->\n    \n        <h2 class=\"top-right-red-logo\" style=\"padding-right:15px;\">Challenge<\/h2>\n        <\/div>\n<!-- \/module text -->\n\n\n\n<!-- module text -->\n<div  id=\"text-2388-0-0-1\" class=\"module module-text text-2388-0-0-1  repeat  \">\n    <!--insert-->\n    \n        <p class=\"p1\"><span class=\"s1\">Jian Hai Xuan sells coconut chicken and seafood hot pot. The original logo of the company was a chicken, which was too monotonous and mediocre. Thus, a strong visual effect impact was needed to fulfill diversified market demand.<\/span><\/p>        <\/div>\n<!-- \/module text -->\n\n                        <\/div>\n                    \t\t<\/div>\n\t\t\n\t\t<div  class=\"module_column tb-column col4-2 last tb_2388_column module_column_1 module_column_2388-0-1\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-2388-0-1-0\" class=\"module module-text text-2388-0-1-0  repeat  \">\n    <!--insert-->\n    \n        <h2 class=\"top-right-red-logo\" style=\"padding-right: 15px;\">Solution<\/h2>        <\/div>\n<!-- \/module text -->\n\n\n\n<!-- module text -->\n<div  id=\"text-2388-0-1-1\" class=\"module module-text text-2388-0-1-1  repeat  \">\n    <!--insert-->\n    \n        <p class=\"p1\"><span class=\"s1\">In order to highlight the coconut chicken products, we added coconut leaves to the brand&#8217;s visual image, associating it with tropical food. We used waves and seafood products to relate the product positioning of Jian Hai Xuan. We highlighted the brand advocates: a healthy, fresh and delicious feeling.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">We emphasized company products by giving a good visual impression.<\/span><\/p>        <\/div>\n<!-- \/module text -->\n\n                        <\/div>\n                    \t\t<\/div>\n\t\t                                <\/div>\n                                <!-- \/row_inner -->\n                        <\/div>\n                        <!-- \/module_row -->\n\t\t\t\n\t\t<!-- module_row -->\n\t\t<div  class=\"themify_builder_row module_row clearfix repeat module_row_1 themify_builder_2388_row module_row_2388-1\">\n\t\t\t\t\t\t<div class=\"row_inner col_align_top\" >\n                            \n\t\t<div  class=\"module_column tb-column col-full first tb_2388_column module_column_0 module_column_2388-1-0\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n    <!-- module image -->\n    <div  id=\"image-2388-1-0-0\" class=\"module module-image image-2388-1-0-0  image-center  \">\n        <!--insert-->\n        \n        <div class=\"image-wrap\">\n                            <img decoding=\"async\" width=\"5567\" height=\"3933\" src=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2018\/12\/image_1-2.png\" class=\" wp-post-image wp-image-2385\" alt=\"image_1\" srcset=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2018\/12\/image_1-2.png 5567w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2018\/12\/image_1-2-300x212.png 300w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2018\/12\/image_1-2-768x543.png 768w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2018\/12\/image_1-2-1024x723.png 1024w\" sizes=\"(max-width: 5567px) 100vw, 5567px\" \/>            \n                        <\/div>\n            <!-- \/image-wrap -->\n        \n        \n            <\/div>\n    <!-- \/module image -->\n\n                        <\/div>\n                    \t\t<\/div>\n\t\t                                <\/div>\n                                <!-- \/row_inner -->\n                        <\/div>\n                        <!-- \/module_row -->\n\t\t\t\n\t\t<!-- module_row -->\n\t\t<div  class=\"themify_builder_row module_row clearfix repeat module_row_2 themify_builder_2388_row module_row_2388-2\">\n\t\t\t\t\t\t<div class=\"row_inner col_align_top\" >\n                            \n\t\t<div  class=\"module_column tb-column col-full first tb_2388_column module_column_0 module_column_2388-2-0\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n    <!-- module image -->\n    <div  id=\"image-2388-2-0-0\" class=\"module module-image image-2388-2-0-0  image-center  \">\n        <!--insert-->\n        \n        <div class=\"image-wrap\">\n                            <img decoding=\"async\" width=\"5567\" height=\"3933\" src=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2018\/12\/image_2-4.png\" class=\" wp-post-image wp-image-2386\" alt=\"image_2\" srcset=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2018\/12\/image_2-4.png 5567w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2018\/12\/image_2-4-300x212.png 300w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2018\/12\/image_2-4-768x543.png 768w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2018\/12\/image_2-4-1024x723.png 1024w\" sizes=\"(max-width: 5567px) 100vw, 5567px\" \/>            \n                        <\/div>\n            <!-- \/image-wrap -->\n        \n        \n            <\/div>\n    <!-- \/module image -->\n\n                        <\/div>\n                    \t\t<\/div>\n\t\t                                <\/div>\n                                <!-- \/row_inner -->\n                        <\/div>\n                        <!-- \/module_row -->\n\t\t\t\n\t\t<!-- module_row -->\n\t\t<div  class=\"themify_builder_row module_row clearfix repeat module_row_3 themify_builder_2388_row module_row_2388-3\">\n\t\t\t\t\t\t<div class=\"row_inner col_align_top\" >\n                            \n\t\t<div  class=\"module_column tb-column col-full first tb_2388_column module_column_0 module_column_2388-3-0\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n    <!-- module image -->\n    <div  id=\"image-2388-3-0-0\" class=\"module module-image image-2388-3-0-0  image-center  \">\n        <!--insert-->\n        \n        <div class=\"image-wrap\">\n                            <img decoding=\"async\" width=\"5567\" height=\"1615\" src=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2018\/12\/image_3-5.png\" class=\" wp-post-image wp-image-2387\" alt=\"image_3\" srcset=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2018\/12\/image_3-5.png 5567w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2018\/12\/image_3-5-300x87.png 300w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2018\/12\/image_3-5-768x223.png 768w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2018\/12\/image_3-5-1024x297.png 1024w\" sizes=\"(max-width: 5567px) 100vw, 5567px\" \/>            \n                        <\/div>\n            <!-- \/image-wrap -->\n        \n        \n            <\/div>\n    <!-- \/module image -->\n\n                        <\/div>\n                    \t\t<\/div>\n\t\t                                <\/div>\n                                <!-- \/row_inner -->\n                        <\/div>\n                        <!-- \/module_row -->\n\t\t\t\n\t\t<!-- module_row -->\n\t\t<div  class=\"themify_builder_row module_row clearfix repeat module_row_4 themify_builder_2388_row module_row_2388-4\">\n\t\t\t\t\t\t<div class=\"row_inner col_align_top\" >\n                            \n\t\t<div  class=\"module_column tb-column col-full first tb_2388_column module_column_0 module_column_2388-4-0\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-2388-4-0-0\" class=\"module module-text text-2388-4-0-0  repeat  \">\n    <!--insert-->\n    \n        <h2 class=\"top-right-red-logo\" style=\"padding-right:15px;\">Results<\/h2>\n        <\/div>\n<!-- \/module text -->\n\n\n\n<!-- module text -->\n<div  id=\"text-2388-4-0-1\" class=\"module module-text text-2388-4-0-1  repeat  \">\n    <!--insert-->\n    \n        <p class=\"p1\"><span class=\"s1\">The catering industry usually uses yellow and red tones, so a unique color theme made Jian Hai Xuan&#8217;s brand identity stand out among its competitors. At the same time, the new logo accurately matched the main product positioning of Jian Hai Xuan. It received unanimous recognition from the market and increased sales.<\/span><\/p>        <\/div>\n<!-- \/module text -->\n\n                        <\/div>\n                    \t\t<\/div>\n\t\t                                <\/div>\n                                <!-- \/row_inner -->\n                        <\/div>\n                        <!-- \/module_row -->\n\t\t<\/div>\n","protected":false},"featured_media":2389,"parent":0,"menu_order":0,"template":"","categories":[59,14],"ptb_metabox":[],"ptb_taxonomy":{"category":[{"term_id":59,"name":"Brand Logo &amp; Visual Identity","slug":"brand-logo-visual-identity","term_group":0,"term_taxonomy_id":59,"taxonomy":"category","description":"","parent":0,"count":13,"filter":"raw"},{"term_id":14,"name":"Branding","slug":"branding","term_group":0,"term_taxonomy_id":14,"taxonomy":"category","description":"","parent":0,"count":10,"filter":"raw"}],"case_industry":[{"term_id":65,"name":"Restaurant","slug":"restaurant","term_group":0,"term_taxonomy_id":65,"taxonomy":"case_industry","description":"","parent":0,"count":1,"filter":"raw"}],"case_service":[{"term_id":20,"name":"Brand Design","slug":"design","term_group":0,"term_taxonomy_id":20,"taxonomy":"case_service","description":"","parent":0,"count":18,"filter":"raw"},{"term_id":52,"name":"Brand DNA","slug":"brand-dna","term_group":0,"term_taxonomy_id":52,"taxonomy":"case_service","description":"","parent":0,"count":13,"filter":"raw"}]},"ptb_featured_image":{"url":"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2018\/12\/banner-3.png","title":"banner","caption":""},"_links":{"self":[{"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=\/wp\/v2\/case\/2388"}],"collection":[{"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=\/wp\/v2\/case"}],"about":[{"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=\/wp\/v2\/types\/case"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=\/wp\/v2\/media\/2389"}],"wp:attachment":[{"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}