{"id":1919,"date":"2018-11-23T14:57:37","date_gmt":"2018-11-23T06:57:37","guid":{"rendered":"https:\/\/dsignhk.stg.jiralog.com\/case\/sanli-yuying-copy-2\/"},"modified":"2021-05-05T16:55:45","modified_gmt":"2021-05-05T08:55:45","slug":"sanli-yuying","status":"publish","type":"case","link":"https:\/\/dsignhk.stg.jiralog.com\/?case=sanli-yuying","title":{"rendered":"Sanli Yuying"},"content":{"rendered":"<div id=\"themify_builder_content-1919\" data-postid=\"1919\" class=\"themify_builder_content themify_builder_content-1919 themify_builder\">\n\n    \t\n\t\t<!-- module_row -->\n\t\t<div  class=\"themify_builder_row module_row clearfix repeat module_row_0 themify_builder_1919_row module_row_1919-0\">\n\t\t\t\t\t\t<div class=\"row_inner col_align_top\" >\n                            \n\t\t<div  class=\"module_column tb-column col4-2 first tb_1919_column module_column_0 module_column_1919-0-0\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-1919-0-0-0\" class=\"module module-text text-1919-0-0-0  repeat  \">\n    <!--insert-->\n    \n        <h2 class=\"top-right-red-logo\" style=\"padding-right:15px;\">Challenge<\/h2>\n        <\/div>\n<!-- \/module text -->\n\n\n\n<!-- module text -->\n<div  id=\"text-1919-0-0-1\" class=\"module module-text text-1919-0-0-1  repeat  \">\n    <!--insert-->\n    \n        <p class=\"p1\"><span class=\"s1\">In Shanghai, the number of SAT and GRE studying and training institutions is growing massively. <\/span><\/p><p class=\"p1\"><span class=\"s1\">The goal of the \u201cSanli Yuying\u201d education group is to stand out in the fierce competition. Sanli\u2019s Leader: Danny Wang, came to our agency in need of a new custom visual identity and website to provide superior brand positioning, aiming to accurately convey the effect of the company&#8217;s services.<\/span><\/p>        <\/div>\n<!-- \/module text -->\n\n                        <\/div>\n                    \t\t<\/div>\n\t\t\n\t\t<div  class=\"module_column tb-column col4-2 last tb_1919_column module_column_1 module_column_1919-0-1\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-1919-0-1-0\" class=\"module module-text text-1919-0-1-0  repeat  \">\n    <!--insert-->\n    \n        <h2 class=\"top-right-red-logo\" style=\"padding-right: 15px;\">Solution<\/h2>        <\/div>\n<!-- \/module text -->\n\n\n\n<!-- module text -->\n<div  id=\"text-1919-0-1-1\" class=\"module module-text text-1919-0-1-1  repeat  \">\n    <!--insert-->\n    \n        <p class=\"p1\"><span class=\"s1\">&#8220;Sanli Journey&#8221; is the proposal we designed for Sanli. This proposal consists of a series of designs from logo, corporate visual identity and a corporate website. The Sanli Yuying logo is inspired by 3 steps of studying: &#8220;Enjoy&#8221;, &#8220;Growth&#8221;, &#8220;Success&#8221;. The project design and development were completed in one month.<\/span><\/p>        <\/div>\n<!-- \/module text -->\n\n                        <\/div>\n                    \t\t<\/div>\n\t\t                                <\/div>\n                                <!-- \/row_inner -->\n                        <\/div>\n                        <!-- \/module_row -->\n\t\t\t\n\t\t<!-- module_row -->\n\t\t<div  class=\"themify_builder_row module_row clearfix repeat module_row_1 themify_builder_1919_row module_row_1919-1\">\n\t\t\t\t\t\t<div class=\"row_inner col_align_top\" >\n                            \n\t\t<div  class=\"module_column tb-column col-full first tb_1919_column module_column_0 module_column_1919-1-0\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n    <!-- module image -->\n    <div  id=\"image-1919-1-0-0\" class=\"module module-image image-1919-1-0-0  image-center  \">\n        <!--insert-->\n        \n        <div class=\"image-wrap\">\n                            <img decoding=\"async\" width=\"5567\" height=\"3933\" src=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2018\/11\/image_1-6.png\" class=\" wp-post-image wp-image-2079\" alt=\"image_1\" srcset=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2018\/11\/image_1-6.png 5567w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2018\/11\/image_1-6-300x212.png 300w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2018\/11\/image_1-6-768x543.png 768w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2018\/11\/image_1-6-1024x723.png 1024w\" sizes=\"(max-width: 5567px) 100vw, 5567px\" \/>            \n                        <\/div>\n            <!-- \/image-wrap -->\n        \n        \n            <\/div>\n    <!-- \/module image -->\n\n                        <\/div>\n                    \t\t<\/div>\n\t\t                                <\/div>\n                                <!-- \/row_inner -->\n                        <\/div>\n                        <!-- \/module_row -->\n\t\t\t\n\t\t<!-- module_row -->\n\t\t<div  class=\"themify_builder_row module_row clearfix repeat module_row_2 themify_builder_1919_row module_row_1919-2\">\n\t\t\t\t\t\t<div class=\"row_inner col_align_top\" >\n                            \n\t\t<div  class=\"module_column tb-column col-full first tb_1919_column module_column_0 module_column_1919-2-0\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n    <!-- module image -->\n    <div  id=\"image-1919-2-0-0\" class=\"module module-image image-1919-2-0-0  image-center  \">\n        <!--insert-->\n        \n        <div class=\"image-wrap\">\n                            <img decoding=\"async\" width=\"5567\" height=\"3933\" src=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2018\/12\/image_2-1.png\" class=\" wp-post-image wp-image-2294\" alt=\"image_2\" srcset=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2018\/12\/image_2-1.png 5567w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2018\/12\/image_2-1-300x212.png 300w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2018\/12\/image_2-1-768x543.png 768w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2018\/12\/image_2-1-1024x723.png 1024w\" sizes=\"(max-width: 5567px) 100vw, 5567px\" \/>            \n                        <\/div>\n            <!-- \/image-wrap -->\n        \n        \n            <\/div>\n    <!-- \/module image -->\n\n                        <\/div>\n                    \t\t<\/div>\n\t\t                                <\/div>\n                                <!-- \/row_inner -->\n                        <\/div>\n                        <!-- \/module_row -->\n\t\t\t\n\t\t<!-- module_row -->\n\t\t<div  class=\"themify_builder_row module_row clearfix repeat module_row_3 themify_builder_1919_row module_row_1919-3\">\n\t\t\t\t\t\t<div class=\"row_inner col_align_top\" >\n                            \n\t\t<div  class=\"module_column tb-column col-full first tb_1919_column module_column_0 module_column_1919-3-0\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n    <!-- module image -->\n    <div  id=\"image-1919-3-0-0\" class=\"module module-image image-1919-3-0-0  image-center  \">\n        <!--insert-->\n        \n        <div class=\"image-wrap\">\n                            <img decoding=\"async\" width=\"5567\" height=\"3933\" src=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2018\/11\/image_2-7.png\" class=\" wp-post-image wp-image-2078\" alt=\"image_2\" srcset=\"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2018\/11\/image_2-7.png 5567w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2018\/11\/image_2-7-300x212.png 300w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2018\/11\/image_2-7-768x543.png 768w, https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2018\/11\/image_2-7-1024x723.png 1024w\" sizes=\"(max-width: 5567px) 100vw, 5567px\" \/>            \n                        <\/div>\n            <!-- \/image-wrap -->\n        \n        \n            <\/div>\n    <!-- \/module image -->\n\n                        <\/div>\n                    \t\t<\/div>\n\t\t                                <\/div>\n                                <!-- \/row_inner -->\n                        <\/div>\n                        <!-- \/module_row -->\n\t\t\t\n\t\t<!-- module_row -->\n\t\t<div  class=\"themify_builder_row module_row clearfix repeat module_row_4 themify_builder_1919_row module_row_1919-4\">\n\t\t\t\t\t\t<div class=\"row_inner col_align_top\" >\n                            \n\t\t<div  class=\"module_column tb-column col-full first tb_1919_column module_column_0 module_column_1919-4-0\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-1919-4-0-0\" class=\"module module-text text-1919-4-0-0  repeat  \">\n    <!--insert-->\n    \n        <h2 class=\"top-right-red-logo\" style=\"padding-right:15px;\">Results<\/h2>\n        <\/div>\n<!-- \/module text -->\n\n\n\n<!-- module text -->\n<div  id=\"text-1919-4-0-1\" class=\"module module-text text-1919-4-0-1  repeat  \">\n    <!--insert-->\n    \n        <p>Sanli is the leading education group that offers a comfortable and reliable study environment, helping students prepare tests for overseas studies. So we created a website that provides detailed information about their teaching tools and experienced teachers.<\/p><p>Highlighting Sanli\u2019s strong points: &#8220;flexible, reliable, and comfortable&#8221;, we were able to make it a little easier for students to choose Sanli over others.<\/p><p>&#8211; 90% of students give positive feedback after rebranding &#8211; Clickthrough rates grew 50% in 3 months<br \/>&#8211; Market Occupation increased 10% in 3 month<\/p><p><strong>February 2015 Danny WANG, Director of Sanli YuYing<\/strong><\/p>        <\/div>\n<!-- \/module text -->\n\n                        <\/div>\n                    \t\t<\/div>\n\t\t                                <\/div>\n                                <!-- \/row_inner -->\n                        <\/div>\n                        <!-- \/module_row -->\n\t\t\t\n\t\t<!-- module_row -->\n\t\t<div  class=\"themify_builder_row module_row clearfix module_row_5 themify_builder_1919_row module_row_1919-5\">\n\t\t\t\t\t\t<div class=\"row_inner col_align_top\" >\n                            \n\t\t<div  class=\"module_column tb-column col-full first tb_1919_column module_column_0 module_column_1919-5-0\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-1919-5-0-0\" class=\"module module-text text-1919-5-0-0  repeat  \">\n    <!--insert-->\n    \n        <div class=\"detailSections\"><div class=\"sidebarSection contentSection\"><p class=\"layerContent\" tabindex=\"1\"><span style=\"color: #e03c31;\">\u201cThank you for your design and marketing suggestion<span class=\"\" data-color-group=\"turquoise\"> and for <\/span>making our image look simple but premier, a lot of students like our new image.\u201d<\/span><\/div><\/div><div class=\"layerCodePanel codeSection\"><div class=\"codePanel layerCode\">\u00a0<\/div><\/div>        <\/div>\n<!-- \/module text -->\n\n                        <\/div>\n                    \t\t<\/div>\n\t\t                                <\/div>\n                                <!-- \/row_inner -->\n                        <\/div>\n                        <!-- \/module_row -->\n\t\t<\/div>\n","protected":false},"featured_media":2046,"parent":0,"menu_order":0,"template":"","categories":[59,14,62],"ptb_metabox":[],"ptb_taxonomy":{"category":[{"term_id":59,"name":"Brand Logo &amp; Visual Identity","slug":"brand-logo-visual-identity","term_group":0,"term_taxonomy_id":59,"taxonomy":"category","description":"","parent":0,"count":13,"filter":"raw"},{"term_id":14,"name":"Branding","slug":"branding","term_group":0,"term_taxonomy_id":14,"taxonomy":"category","description":"","parent":0,"count":10,"filter":"raw"},{"term_id":62,"name":"Web Design &amp; Development","slug":"web-design-development","term_group":0,"term_taxonomy_id":62,"taxonomy":"category","description":"","parent":0,"count":4,"filter":"raw"}],"case_industry":[{"term_id":38,"name":"Education","slug":"education","term_group":0,"term_taxonomy_id":38,"taxonomy":"case_industry","description":"","parent":0,"count":4,"filter":"raw"}],"case_service":[{"term_id":20,"name":"Brand Design","slug":"design","term_group":0,"term_taxonomy_id":20,"taxonomy":"case_service","description":"","parent":0,"count":18,"filter":"raw"},{"term_id":52,"name":"Brand DNA","slug":"brand-dna","term_group":0,"term_taxonomy_id":52,"taxonomy":"case_service","description":"","parent":0,"count":13,"filter":"raw"},{"term_id":54,"name":"Digital Transformation","slug":"digital-transformation","term_group":0,"term_taxonomy_id":54,"taxonomy":"case_service","description":"","parent":0,"count":11,"filter":"raw"}]},"ptb_featured_image":{"url":"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2018\/11\/banner.png","title":"banner","caption":""},"_links":{"self":[{"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=\/wp\/v2\/case\/1919"}],"collection":[{"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=\/wp\/v2\/case"}],"about":[{"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=\/wp\/v2\/types\/case"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=\/wp\/v2\/media\/2046"}],"wp:attachment":[{"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}