{"id":1282,"date":"2018-09-21T16:51:34","date_gmt":"2018-09-21T08:51:34","guid":{"rendered":"https:\/\/dsignhk.stg.jiralog.com\/?post_type=case&p=1282"},"modified":"2021-06-01T15:16:09","modified_gmt":"2021-06-01T07:16:09","slug":"aphrodite","status":"publish","type":"case","link":"https:\/\/dsignhk.stg.jiralog.com\/?case=aphrodite","title":{"rendered":"Aphrodite"},"content":{"rendered":"
\n\n \t\n\t\t\n\t\t
\n\t\t\t\t\t\t
\n \n\t\t
\n
\n \n\n\n
\n \n \n

Challenge<\/h2>\n <\/div>\n\n\n\n\n\n
\n \n \n

Jadeite is an extremely rare mineral, as a traditional type of jewel, it is deeply embraced by the Chinese and worthy to collect. But the high-end market lacks a leader to define the value of it and spread the jadeite culture.<\/span><\/p>

The client hopes to build a high-end jadeite jewellery brand and create a collectible jewellery brand in the industry.<\/span><\/p> <\/div>\n\n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t

\n
\n \n\n\n
\n \n \n

Solution<\/h2> <\/div>\n\n\n\n\n\n
\n \n \n

Our team took two months to gather the knowledge of jadeite and study the target audience of jadeite. In the end, we established the <\/span>\u201c<\/span>Aphrodite<\/span>\u201d<\/span> for our client through a two-week market research questionnaire and interviews.<\/span><\/p>

\u201cBeauty with Elegance, True Love with Aphrodite<\/span>\u201d<\/span> is the brand’s slogan. It represents the tone, history, and Aphrodite’s culture. At the same time, through integrating public relations, the brand has a higher recognition in the market.<\/span><\/p>

The LOGO was inspired by the jadeite logo: Ru Yi (scepter), the traditional Chinese skylight, and the word <\/span>\u201c<\/span>Fei Cui<\/span>\u201d<\/span> (jadeite).<\/span><\/p> <\/div>\n\n\n <\/div>\n \t\t<\/div>\n\t\t <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t

\n\t\t\t\t\t\t
\n \n\t\t
\n
\n \n\n \n
\n \n \n
\n \"image_1\" \n <\/div>\n \n \n \n <\/div>\n \n\n <\/div>\n \t\t<\/div>\n\t\t <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t
\n\t\t\t\t\t\t
\n \n\t\t
\n
\n \n\n \n
\n \n \n
\n \"image_2\" \n <\/div>\n \n \n \n <\/div>\n \n\n <\/div>\n \t\t<\/div>\n\t\t <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t
\n\t\t\t\t\t\t
\n \n\t\t
\n
\n \n\n \n
\n \n \n
\n \"image_2\" \n <\/div>\n \n \n \n <\/div>\n \n\n <\/div>\n \t\t<\/div>\n\t\t <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t
\n\t\t\t\t\t\t
\n \n\t\t
\n
\n \n\n \n
\n \n \n
\n \"image_3\" \n <\/div>\n \n \n \n <\/div>\n \n\n <\/div>\n \t\t<\/div>\n\t\t <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t
\n\t\t\t\t\t\t
\n \n\t\t
\n
\n \n\n\n
\n \n \n

Results<\/h2>\n <\/div>\n\n\n\n\n\n
\n \n \n

A complete and excellent brand image builds a good foundation for the client in business development. We provide brand personality and brand cultural values that create a coordinated effect both for internal and external communication. <\/span><\/p>

The research content of the brand provides references for the customers to make strategic judgments. Whether it is a traditional marketing approach or a modern marketing approach, Aphrodite has displayed a good image and brand value.<\/span><\/p> <\/div>\n\n\n <\/div>\n \t\t<\/div>\n\t\t <\/div>\n \n <\/div>\n \n\t\t<\/div>\n","protected":false},"featured_media":2053,"parent":0,"menu_order":0,"template":"","categories":[58,59,60],"ptb_metabox":[],"ptb_taxonomy":{"category":[{"term_id":58,"name":"Brand Consulting","slug":"brand-consulting","term_group":0,"term_taxonomy_id":58,"taxonomy":"category","description":"","parent":0,"count":4,"filter":"raw"},{"term_id":59,"name":"Brand Logo & Visual Identity","slug":"brand-logo-visual-identity","term_group":0,"term_taxonomy_id":59,"taxonomy":"category","description":"","parent":0,"count":13,"filter":"raw"},{"term_id":60,"name":"Brand Naming","slug":"brand-naming","term_group":0,"term_taxonomy_id":60,"taxonomy":"category","description":"","parent":0,"count":1,"filter":"raw"}],"case_industry":[{"term_id":41,"name":"Fashion & Beauty","slug":"fashion-beauty","term_group":0,"term_taxonomy_id":41,"taxonomy":"case_industry","description":"","parent":0,"count":2,"filter":"raw"}],"case_service":[{"term_id":20,"name":"Brand Design","slug":"design","term_group":0,"term_taxonomy_id":20,"taxonomy":"case_service","description":"","parent":0,"count":18,"filter":"raw"},{"term_id":52,"name":"Brand DNA","slug":"brand-dna","term_group":0,"term_taxonomy_id":52,"taxonomy":"case_service","description":"","parent":0,"count":13,"filter":"raw"}]},"ptb_featured_image":{"url":"https:\/\/dsignhk.stg.jiralog.com\/wp-content\/uploads\/2018\/11\/banner-1.png","title":"banner","caption":""},"_links":{"self":[{"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=\/wp\/v2\/case\/1282"}],"collection":[{"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=\/wp\/v2\/case"}],"about":[{"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=\/wp\/v2\/types\/case"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=\/wp\/v2\/media\/2053"}],"wp:attachment":[{"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dsignhk.stg.jiralog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}