Challenge
Since 1996, JustLink has employed more than 600 employees and worked with more than 100 clients from all over the world. JustLink has committed to manufacturing superior plumbing products and providing advanced clean and safe energy solutions to more than 30 countries around the world. While continuously improving product quality, they realized that there was a need for reposition and redefine corporate image and brand value.
Solution
Through constant communication, expedition and experimentation, we recreated new brand values for our client and set up a clear core concept.
The brand’s abbreviations “J and L” were added to the design of the brand image. Water, gas, and pipeline were also the core design ideas. We reshaped the brand by creating the corporate logo, website design, and a series of PR promotional materials.
